Social media allows people to communicate, share content, interact and create communities on the internet. The social media ecosystem has significantly influenced the quality of life of modern people, which is reflected in their daily lives, setting a new basis for the way of communication, interpersonal relationships, information, work and business. It is an environment characterized by the speed and ease of information transmission, the collection of personal data and exposure in the public sphere, in any way. For this purpose, a relevant questionnaire was prepared and distributed, both in electronic and printed form, to adult residents of the Regional Unit of Chios.

The study included a total of 382 individuals (18 years and older), residents of the Regional Unit of Chios, for at least 6 months, with the aim of investigating behavioral factors in relation to demographic characteristics, regarding the security (any user) and the reliability (of any information) of the Social Networking Media ecosystem. Using SPSS, Correlations in Monte Carlo/Chi Square Modeling were conducted to examine forms of motivation and content displayed on social media in relation to the demographic characteristics of the sample. The evaluation and analysis of the data can help in understanding the profile of Social Networking Media users so that good practices can be adopted for the security, reliability of Social Networking Media and quality of life, within the social and professional environment, with which businesses are inextricably linked.