The composite media, ZeliacTM was developed with the initial aim to provide low cost adsorbent with promising adsorption capacity. This study was conducted to investigate the removal of UV absorbance at 254 nm (UV254) in Kerian river water using ZeliacTM as the media. Batch experiments study was carried out to determine the optimum removal of UV254 by ZeliacTM. The experimental data were fitted to Langmuir and Freundlich isotherms to investigate the adsorption mechanism. The results from batch study exhibit that ZeliacTM is capable to remove 74.4% UV254 at the dosage of 7g/100 ml. Linear isotherm analysis suggests that the best fitting linear line is Freundlich isotherm with R2 values of 0.9294 indicating multilayer adsorption. Similarly, non-linear regression analysis reveals that the adsorption of UV254 by ZeliacTM is attributed by physisorption. The non-linear Freundlich isotherm gives a better fit to the adsorption of UV254 than Langmuir isotherm with R2 values of 0.9488. The results are supported with low values of X2, ARE, HYBRID and MPSED from the error function analysis. Additionally, it is noted that the linear analysis overestimates the constant parameters’ values for Freundlich isotherm, which cause larger errors as estimated by the error function analysis. Hence, non-linear analysis is more appropriate in explaining the batch experiment data.